May 03 2010
A Malibu Publicity Story
I am totally hooked on finding interesting stories for this blog. I also love spinning the PR wheel and finding ways to get media exposure to my listings. A few weeks ago I saw a new Malibu home for sale in the MLS for a home where a Ferrari was being given away. I called the agent up and said “Do you realize the size of media gold mine you are sitting on?”. He had no clue so I asked for permission to run the story on my blog and call my media contacts because I’m not letting this one go to waste. The original story can be found here . So here’s what happend…The story first went out to Wallet Pop. After that it found it’s way on to 30 different auto sites and forums. Then it hit the newspapers…. the big ones. Lastly it went on Fox News. So with a good story and a few calls I was able to bring in about 30,000 page views to the blog, got mentioned on dozens of portals, and got the agent some face time on TV. So I got to ask…..Does your agent go to these lengths for your home? If the answer is no then call me 310 699 8428. I”ll tell you what I’ve done for my listings! here.

